Whole Moon

On The Rise

OVERVIEW

There is something calming about the moon rising at night – a quiet reminder of our connection and lightness. That feeling inspires us, and is what Whole Moon strive's to bring you in every glass, mug, and bowl. Whole Moon makes plant-based beverages that deliver whole protein and a delicious, savor-every-drop drinking experience. And we created the perfect identity to bring that idea to life.

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Packaging design for Whole Moon by McLean.
Social post for Whole Moon featuring illustrative and photographic elements and the headline "Nurtured by Nature."
The Whole Moon logo.
Brand Identity pages for Whole Moon Soy Milk describing guidance for typography, color, layout and more.
City wallscape advertisement for Whole Moon Soy Milk. The headline reads "Nurture your body. Ground your spirit."
An organic and imperfect illustration style developed for Whole Moon plant-based beverages.
Merchandise, apparel and tshirt design for a plant-based beverage company called Whole Moon.
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