CHALLENGE:
The Faraday is a 90-unit multi-family apartment complex located in the rolling blue hills of Milton, MA. Our challenge was to create a name and brand identity that helped to set this property apart from its many similar competitors in the area.
STRATEGY:
Our strategy was to position the property as a new expression of elevated suburban living, highlighting Milton’s unique qualities including top-tier schools, seamless access to Boston and proximity to some of the area’s most incredible landscapes and outdoor activities.
CREATIVE SOLUTION:
We created a unique, touched-by-hand brand identity system designed to help The Faraday carve out its own unique spot in the suburban living landscape. By integrating hand-drawn illustrations, earth-toned palettes, and natural materials, influenced by the surrounding Blue Hills Reservation, we created an identity that is modern, warm, welcoming and appealing to both families and individuals alike.
COLLABORATORS:
The Holland Companies
