OVERVIEW
Kendall Square, located in Cambridge, Massachusetts, has long been recognized as the most innovative square mile on the planet. Once an underdeveloped industrial area, it has transformed over the past several decades into a global epicenter of technology, life sciences, and research.
Supporting this influential ecosystem is the Kendall Square Association (or KSA). Founded in 2008 as a deliberate effort by Cambridge leaders to steer this transformation with purpose, KSA emerged to connect industries, amplify their impact, and steward the neighborhood’s growth in ways that serve both innovation and the public good.
Today, KSA’s membership includes some of the world’s leading institutions and companies—names such as MIT and the Broad Institute, Moderna, Pfizer, Google, Meta, J&J Innovation, Novartis, Microsoft, LabCentral, and many others. In doing so, KSA becomes more than a networking hub for the 50,000+ employees in the district; it becomes an ecosystem integrator.
"Loving the Kendall Square Association rebrand. Sometimes these can go sideways. I think this one nails it. Congratulations to Colossus for doing the hard creative work -- they impressed us with their deep understanding of Kendall, their commitment to getting the small stuff right, and their offbeat-but-not-too-weird creativity. They blew the doors off."
Lee McGuire | CCO, Broad Institute of MIT & Harvard
