OVERVIEW
We combined the comedic sensibilities of an acclaimed Jewish chef with the quality of a world-class bagel. Meet "Jordy’s Bagels", a new brand hellbent on creating some of the best bagels the world will ever taste. To accompany this radical idea, we created an equally radical design system, influenced by irreverent humor and a quirky mascot lovingly named "Shanky the Bagel."
The bagel is the often overlooked, red-headed stepchild of the breakfast world. But it doesn’t have to be. Which is why Jordy’s Bagels is hellbent on creating some of the best bagels the world will ever taste. To accompany this radical idea, we created an equally radical design system. We built a brand as fun, personable and sarcastic as the man who makes them.
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