From complicated systems and tech jargon
To one simple, human easy-to-understand message.
CHALLENGE
Hitachi Digital Services is a global systems integrator powering the mission-critical platforms that industries and society rely on every day. Thanks to their knowledge and expertise in OT, IT and AI — offline, physical worlds and your digital ecosystems run as one smooth unit. But the details are hard to explain, and even harder to understand.
CREATIVE SOLUTION
In an exciting new brand refresh and campaign, we utilized a B2C approach for a B2B audience. By focusing on a human approach to the assignment, we avoided complicated jargon and helped unify the brand across its complex ecosystem with a renewed sense of clarity and direction. Thus making the intricacies easy to digest and offering a refreshing look at a legacy brand.
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