Color

In the vitamin and supplement aisle, most products play in the same color world. Typically, brands rely on the tried and true use of earthy, pastel and chalky colors. Walking in the opposite direction, we used mood and feeling as our muse, and purposefully designed Goood to visually elicit a feeling of joy and happiness.

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"In the bustling world of wellness, Goood Wellness emerges this September, promising a refreshing take on supplements and vitamins. But what truly sets them apart? Their packaging, dripping with vibrant colors, real fruits, and botanicals, is a visual treat crafted by the Boston-based design maestros, Colossus."