From a digital reference tool
To a trusted brand for clinical confidence.
CHALLENGE:
Epocrates, the first-ever mobile medical reference app, had become a staple in healthcare, used by millions of clinicians. But after two decades, its brand and interface felt dated. The challenge was to modernize without losing trust and reintroduce Epocrates as a forward-thinking leader that empowers healthcare professionals in real time.
STRATEGY:
Clinicians don’t have time to browse; they need answers in an instant. Our strategy was to position Epocrates not just as a database, but as a brand that delivers knowledge at the speed of need. We humanized technology, focusing on precision, accessibility, and empathy, to reaffirm Epocrates as the essential companion for healthcare decision-making.
CREATIVE SOLUTION:
We built a revitalized brand identity that merged intelligence with approachability. Clean design, modern typography, and dynamic graphic patterns transformed Epocrates into a system that felt technologically forward yet deeply human. The new look extended across digital products, sales and marketing materials, CRM, and integrated advertising under a simple idea: “Because questions need answers.” Campaign work celebrated the app’s diagnostic power while reinforcing trust. The result was an identity that captured both innovation and immediacy while redefining a brand built for those who live it.
RETURN ON CREATIVE:
- Reestablished Epocrates as the category leader in mobile medical references.
- Revitalized brand perception among clinicians and partners.
- Unified brand identity across product, campaign, and sales ecosystems.
COLLABORATORS:
Trizz
Hayroad
Banjo
New app. New features.
Colossus helped launch the redesigned epocrates app, highlighting new features such as Bugs + Drugs, a tool that analyzes a deep data network to help clinicians identify and treat bacterial trends in their geographical location.