From an unemotional science kit
To a relatable way to get closer to your pet.
CHALLENGE:
Embark — a leader in canine DNA testing and wellness supplements — wanted to make a highly scientific product feel more human, emotional, and accessible. The goal: transform a data-driven technology brand into something every dog lover could understand and connect with.
STRATEGY:
Most pet brands talk about love — Embark talks about understanding. We turned science into empathy, showing that DNA isn’t just data; it’s the language of connection. By translating genetic insights into everyday care, we positioned Embark as the brand that helps people know their dogs not just by heart, but by code — strengthening the emotional bond between pet and owner.
CREATIVE SOLUTION:
We built an integrated, humorous campaign that brought to life the insight of understanding. Through exaggerated-yet-relatable scenarios, we show the joy owners receive in learning more about their dogs. Thus, highlighting how Embark turns knowledge into care. To celebrate the brand’s evolution, we partnered with Disney/Pixar’s Inside Out 2 — connecting the emotional heart of dog ownership to a world of imagination and joy. The campaign invited fans to make core memories with their animals, capped by a sweepstakes trip to the Hollywood premiere.
COLLABORATORS:
Sweet Rickey
Editbar
Disney Pixar
Know Your Dog Inside Out
In anticipation of the one of the biggest release of the year, we helped Embark launch a partnership with Disney/Pixar by highlighting the joys of dog ownership and creating a campaign centered around people making core memories with their dogs. We worked directly with Pixar on a spot highlighting the exciting collaboration and held a sweepstakes that sent the lucky winners to the Inside Out 2 premiere in LA.
