Archer Roose - Brand ID

Brand Design

From snooty and exclusive wine culture
To a modern wine brand made for all.


CHALLENGE

The luxury wine category is full of stuffy and pretentious wine brands. From the terroir to the grape varietals, the act of drinking has become more scientific than social. Colossus worked to change all that by refreshing the brand identity and tone of voice for a brand that is as fun and inviting as wine should be.


CREATIVE SOLUTION

We built a library of flexible assets that carry the brand look, bold colors and whimsical tone from the top of funnel down to through exclusive rewards, emails, promotions, coupons, and Shopify purchases. We utilized hand drawn illustrations, dynamic photography and tongue firmly planted in cheek. We also created an ADA compliant set of typographic color combinations that work across each varietal with flexible systems allowing for monochromatic, light, dark, and cream colored backgrounds.

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A woman lounging in the backyard grass. Part of the brand photography library developed for Archer Roose by Colossus.
Typography and font selection. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Color palette and monochromatic color codes. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Color combinations and ADA compliance. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Tablet landing page. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Drag brunch. Backyard pool parties. Camping. Part of the brand photography library developed for Archer Roose by Colossus.
Family of wine varietals with glass orbs. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Mobile shopping page. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Bus stop and layout design. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Layout design. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Girls night in. Part of the brand photography library developed for Archer Roose by Colossus.
CRM emails. Promo codes. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Packaging photography with round glass orbs. A part of the new brand identity system created by Colossus for Archer Roose Wines.
Tote Bag and swag design. Weird ass illustrations made by Nathan Yoder and Colossus for Archer Roose.
Malbec. Weird ass illustrations made by Nathan Yoder and Colossus for Archer Roose.

Social Content

The quirky and irreverant tone trickled its way down from foundational brand design to social content. Never taking itself too seriously and remaining flexible enough to bend at the speed of culture.

Grid of social posts and instagram visuals. Social content for Archer Roose developed by Colossus.
A dainty little can of Archer Roose Wine wearing white trousers. Social content for Archer Roose developed by Colossus.
A massive floating wine can balloo at the Macy's Thanksgiving Day Parade. Social content for Archer Roose developed by Colossus.
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