Dial In Your Game

From another golf product
To the game's smartest sidekick.

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CHALLENGE:

Arccos is a data-driven golf platform that tracks every shot and integrates seamlessly with the Apple Watch. With low awareness in a crowded golf marketplace, it needed to stand out amongst competition espousing the benefits of their products. Despite being one of the most advanced tools in the game, its communication lacked the swagger and simplicity golfers expect from a performance product.

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STRATEGY:

Golf can be frustrating, but tech shouldn’t be. Our strategy was to translate Arccos’ complex technology into a tone that felt approachable, irreverent, and unmistakably confident. By speaking to golfers in their language, not engineer-speak, we positioned Arccos as the shortcut to mastery: precision without pretension.

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CREATIVE SOLUTION:

We developed a bold new social campaign built on humor, simplicity, and performance insight. Each piece paired sleek, minimalist design with sharp copy that turned data into attitude. Through animated posts and static visuals across Meta platforms, we gave Arccos a distinct, confident voice redefining the brand as the smartest, most self-aware player on the course.

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COLLABORATORS:

PS260