Sports are kind-of our thing.
From athletic apparel to pro franchises, we play well in the wide world of sports. While we are avid sports fans who will yell at the TV, cry into our nachos and idolize players whom most people barely know — we have leveraged this passion into building brands across the sports landscape.
We’ve helped New Balance enter new markets and go toe-to-toe with Nike. We’ve helped the Boston Bruins grab attention in a saturated sports market deepen their connection with fans. And we’ve launched virtually anonymous brands into the stratosphere. All through the power of sport.
The category:
We blend our fanatical passion and knowledge of sports with the marketing acumen needed to translate that love into a powerful declaration of a brand purpose. And, do it in a way that drives results.
The GOAT.
Boston Bruins: In Our Blood
How do you promote a professional hockey team without showing players or a kick-ass Guns n’ Roses track over a highlight reel? By focusing on the fans. And not actors, models or people who buy a jersey just for the audition. Real fans — bartenders, steel workers, hockey moms, fire fighters and even a few Hell’s Angels— who have followed the Bruins since the day they were born. They’re not hard to find. Because in Boston, hockey isn’t just a sport. It’s a religion.
The campaign took home Gold in Integrated Campaign at the Sports Clios and two Emmy’s.
CoachUp
Coachup was a faceless entity with zero awareness and an extremely limited budget. But they were the first national brand that aggregated private, one on one coaching for kids. They had a great product, an appetite to go for it and a relationship with one of the NBA’s most electric players. They asked us to drive awareness. So we unearthed a killer insight, created a funny, breakthrough video concept, and arranged a shoot with Steph Curry. The result? An engaging campaign that was picked up by ESPN, CNET, CBS Sports, Yahoo!, Slam, Mashable and more.
This campaign generated 32.4 Million Media Impressions 575,000+ likes/favorites/shares. Not to mention a 700% increase in traffic with a 60% conversion rate.
.
New Balance
In a crowded category that typically relies on heritage, we put product innovation and technology front and center, helping differentiate the brand to a younger, more modern audience. To launch a revolutionary new baseball cleat, the 4040v3, we showcased that data-to-design mentality through the lens of powerful, yet simple, in-game moments.
In doing so, the campaign cut Nike’s market lead by more than half, placing underdog New Balance just 2 percentage points behind the industry giant.
And more…
Or we could put New Balance, adidas and others here…
Boston Bruins: Diehards
There are people who like sports. People who love sports. And then there are Boston Bruins fans. A particular set of lunatics who live and die by the team. They are the Diehards. Tasked with following up the "In Our Blood" campaign, we took a more lighthearted look at the folks whose mere existence revolves around the black and gold. It’s a special kind of breed that you’ll only find in Boston.
The campaign took home two Silvers in Integrated Campaign at the Sports Clios.
“I hope someday my children can be 1/4 the men that the founders of Colossus are.”
— Cam Neely. President, Boston Bruins***
***He never said this.