[fig A ] CAMPAIGN

Wu-Tang meets Toy Story in a beer drenched Jamaican dancehall.

Summer beers typically lean on the quiet ambience of lapping waves and tranquil sunshine. We took the opposite approach by focusing our attention on a raucous pool party made of dancing hamburgers, gyrating flamingos, explosives and beer. All set to a Prince Fatty cover of O.D.B.’s classic hit “Shimmy Ya.”

CLIENT: Sam Adams
BRAND: Summer Ale
MEDIA: Broadcast, Social, Digital, OOH