Why Highspring Connected Multiple Brands With a Single Identity.

‘All wearing the same jersey’: Why Highspring connected multiple brands with a single identity

Formerly a series of brands under Vaco Holdings, the business rebranded under the Highspring masterbrand to streamline its offer.

It has been a busy year for consultancy firm Highspring, which after doing business as Vaco Holdings for over two decades, made the decision to rebrand in March to streamline its portfolio and create a clearer proposition.

Following a series of strategic acquisitions over the years, the business was made up of several legacy brands, each with its own identity and specialism, but without a through line connecting them. This was leading to missed opportunities because clients did not understand the breadth of its offer.

Working with agency Colossus, it rebranded four brands – housing management consultancy MorganFranklin Consulting, healthcare IT firm Pivot Point Consulting, retained executive search firm Focus Search Partners, and digital consulting firm Built – as Highspring, enabling the business to streamline its offer and better communicate what it does to customers.

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