Goood Wellness' Packaging Captures the Essence Of Positive Change.

Goood Wellness introduces its premium line of supplements and vitamins with a packaging design by Colossus that’s as invigorating as its products. Emphasizing quality ingredients and transparency, Colossus’ creative genius shines through in the packaging, featuring vibrant, liquid-colored photographs of real fruits, vegetables, and botanicals from Kyoto, Japan. The abstract yet organic aesthetics capture the brand’s ethos of gradual, positive change, complemented by cheeky and playful writing styles on the labels. This dynamic design approach sets Goood Wellness apart in the world of supplements, aligning perfectly with its mission to make consumers feel physically, emotionally, and spiritually good.

This September marks the official launch of Goood Wellness, a new line of supplements and vitamins made from top quality ingredients. Each formula is packed with premium stuff– leaving no room for harmful mystery additives. In a category clouded with shady practices and fillers, Goood products are delightfully gluten free, non GMO, organic, vegan-friendly and feature no added sugar or corn syrup. Boston design and creative agency, Colossus, built the brand from the ground up working on a complete brand invention- from brand positioning to naming to logo, packaging and beyond.