Colossus Celebrates Internal Creative Promotion with Death-Metal Anthem

​'The Rise Of Dalton' celebrates new creative director Ryan Dalton with headbanging authenticity.

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‍Colossus, the independent advertising, design and creative company, never settles for the ordinary. The agency’s passion for the unconventional is exemplified in the creation of 'The Rise Of Dalton,' a full-bore, skull-rattling death metal anthem that celebrates and announces the promotion of Ryan Dalton from ACD to creative director.

Ryan served in creative roles at Arnold Worldwide, MMB and Phoenix Media Group before joining Colossus as ACD in 2021. A multi-disciplinary talent with skills ranging across design, art direction and emerging technology, he works on the whole of the Colossus client portfolio, including Wellness Pet, Adobe, DesignShop and Cantera Negra Tequila.

The head-banging single (listen here) includes an album cover with iconic 1980s-era death metal imagery of skulls, blood-red serif type and a “Parental Advisory” warning and serves as a tribute to Ryan's love of skateboarding, punk rock and death metal. His favorite bands include Pig Destroyer, Neurosis, Trap Them and Mind Eraser.

“Ryan was one of our first hires at Colossus, and one of our most important people, so a sheet cake and champagne party and a group email would just not do,” said Travis Robertson, co-founder and ECD. The song lyrics include:

Ryan Dalton is Being promoted to Creative Director at Colossus

Chains of the old role Shattered and torn

Ryan Dalton ascends Reborn!

Colossus trembles under his stride

Creative storms He won’t be denied

[Chorus] Rise Dalton Rise! Creative fires ignite the skies!

A throne of vision carved in flame

The Colossus roars his name!

The passionate spirit of Ryan's promotion is in keeping with the agency’s edgy and innovative mindset, as set out in the Colossus motto: “We make advertising for people who hate advertising."

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