OVERVIEW
The bagel is the often overlooked, red-headed stepchild of the breakfast world. But it doesn’t have to be.
We combined the comedic sensibilities of an acclaimed Jewish chef with the quality of a world-class bagel. Meet "Jordy’s Bagels", a new brand bent on creating some of the best bagels the world will ever taste. To accompany this radical idea, we created an equally radical design system, influenced by irreverent humor and a quirky mascot lovingly named "Shanky the Bagel."
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